Executive Summary
As important as it is to say no, many of us feel dread when we have to do it. Saying no is hard because we are a species that treats agreement as affection and denial as rejection. It may be unavoidable that others will be disappointed by your response, but there are some things you can do to help. Don’t simply say, “no.” Share the reasoning behind your decision and the values that motivate your conclusion. If you don’t, others will fill the vacuum you leave with their own fears and biases. Let others know you sympathize with the values your position…
