CEO of Silver Sherpa, Inc.
If you are a young CEO or a person running a small business or department, then elder care is probably not on your radar. At least, not yet. But it is already a huge issue in the workplace as Generation X and the sandwich generation (those with kids of their own and with elderly parents) take time off to help their moms and dads.
Any company – big or small – has to recognize that elder care is now a strategic business issue, yet precious few have addressed it. It is particularly acute for small business. Why? Imagine a director of sales, obviously a key person in an organization, must suddenly help her elderly mother. Often, this involves a crisis – her mother fell and broke her hip, or she is returning home from hospital after major surgery and is…
