The “mighty-middle” segment of startups falls between venture-scale unicorns and small businesses. These startups aim for valuations in the high single-digit to high tens of millions within 5-10 years, targeting midsize niches with significant growth potential. Enabled by internet tools, global advertising, and affordable tech, mighty-middle businesses often bootstrap, use contractors, and require entrepreneurs to acquire diverse skills. They offer a favorable risk-reward tradeoff, allowing founders to retain control and start paying themselves earlier. Investors and corporations find…
