While businesses might expect cutting edge science to be at the forefront of cyber security, entrepreneur Ian Yip argues it’s more about storytelling and translation.
Having lead the digital guard in large corporates such as Ernst and Young (EY) and cyber security behemoth McAfee, Yip found communicating to management and stakeholders about spending on cyber security to be the biggest challenge.
“It was my role to bring some sense and storytelling into reporting technical things to people who typically don’t understand those aspects,” Yip tells StartupSmart.
“At the big firms, you notice a lot of manual work and bureaucracy slowing down the process.”
So in an effort to build communication bridges between security teams and overhead management, he teamed up with software developing expert Roman Mandryk to launch startup Avertro, dubbing it “the cyber-why company”.
Unlike the security software Yip cut his teeth developing, the aim of Avertro is to ensure those at the executive level fully comprehend the risks their digital front line faces, to better understand what protection measures are appropriate.
“So what we’re trying to do is bring a lot of automation…
