Executive Summary
China’s retail landscape has room for companies to elbow their way in. However, in China there are two decisions that guide any retailer. The first one is choosing sides: Do you want to align with Alibaba or go with Tencent? For any retailer hoping to earn its slice of China’s expanding retail pie, at least for now, there is no alternative but to play alongside one team or the other — and there are pros and cons with each. The second decision — choosing a partnering strategy — depends on your starting point and your ultimate goals.
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