Executive Summary
For many organizations, cultivating a community will mean cultivating a new capacity. This is a democratic, not autocratic, route to building customer relationships. It requires trusting instead of controlling, and commitment instead of flightiness. Take inspiration from organizations like LEGO, TEDx, and Twitch. Though there may always be companies that prefer the path of building for their customers, the companies who decide to build with are reducing their risk—and growing their opportunities—in a changing world. Begin to collaborate with your…
