Executive Summary
Should you use your gut feel or not? Recent research suggests that it can be useful, especially in highly uncertain circumstances where further data gathering and analysis won’t sway you one way or another. Where there is debilitating evidence that delays decision making, trusting your gut allows leaders the freedom to move forward. But before relying on it, do two things. Recognize the type of problem at hand. Ask, What is the level of “unknowability”? Reserve your intuition for those decisions that go beyond routine, where calculations of…
