Why You Should Enlist Third-Party Expertise When Making Big Decisions

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Human Interest

“Are we headed in the right direction on our product roadmap?”
“Does our marketing message resonate with our potential audience?”
“Are these the features our customers really want?”

Making a smart decision about any question could determine the course of your company’s future.

This requires you to approach problems with as much objectivity as possible. You can consider solutions, sort them, test them, and arrive at the best solution for a given situation.

But objectivity is an illusion at best. Your biases are part of what makes you human.

You enter any situation or…

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