Will Your Customers Invest in Your Strategy?

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Memorial Day weekend 1977 opened with an intergalactic bang as George Lucas’ blockbuster Star Wars hit movie theaters across America. The incredible success of the first movie, which received seven Oscars and earned nearly $800 million worldwide, began with brilliant marketing of a groundbreaking thought: Let’s create a revolutionary movie-watching experience, complete with never-before-seen special effects.

Star Wars leapt off screens and immersed audiences in “a galaxy far, far away.” The film made all three of its lead actors overnight stars, turning…

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