Executive Summary
Conventional wisdom says that the smart move when a crisis hits is to pivot quickly and decisively. But pivoting isn’t always the right move for every company. The authors look at the stories of three companies who opted to stay the course when the Covid-19 pandemic hit and why the decision worked for them. They identify a set of rules that the “stay-the-course” companies followed: slow down, reaffirm your thesis, trim around the edges, watch the data, and test for weakness — and if you do have to pivot, do it explosively.
