About the survey
The 2026 Global Digital Trust Insights is a survey of 3,887 business and technology executives conducted in the May through July 2025 period.
One-third of the executives (33%) are from large companies with $5 billion or more in revenue. Respondents operate in a range of industries, including financial services (21%); industrial manufacturing and automotive (21%); tech, media and telecom (19%); retail and consumer markets (16%); healthcare (10%); energy, utilities and resources (9%); and government and public services (4%).
Respondents are based in 72 countries. The regional breakdown is Western Europe (32%), North America (27%), Asia Pacific (18%), Latin America (11%), Central and Eastern Europe (6%), Africa (4%) and the Middle East (3%).
The Global Digital Trust Insights survey had been known as the Global State of Information Security Survey (GSISS). Now in its 28th year, it’s the longest-running annual survey on cybersecurity trends. It’s also the largest survey in the cybersecurity industry and the only one that draws participation from senior business executives, not just security and technology executives.
PwC Research, PwC’s global…
