Executive Summary
Small business leaders often build tight bonds with the communities they serve and because of that, their civic engagement is driven by the customers and clients they see every day, not Madison Avenue marketing firms, focus groups, or message testing. In a recent study 72% of people believe locally-owned businesses were more likely than large companies to be involved in improving their communities. Still, CSR can be a risky undertaking. Approach the wrong cause, and you risk alienating customers and even employees. Devote too many of your resources, and you…
