Harnessing New Consumer Data Sources Can Drive Better Health Outcomes

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How does access to a sidewalk correlate to the risk of premature death? An engineer would likely point to transportation research that highlights the benefits sidewalks provide to pedestrian safety. In health care, sidewalks are just one example of an environmental factor that contributes to an individual’s and a community’s health.

It’s been over 10 years since the New England Journal of Medicine published a study that suggested medical care accounts for 10% of a person’s health, with behavior accounting for another 40%, social factors contributing 20%, and genetics the…

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