Executive Summary
How do emotions shape strategy making? A pair of researchers investigated this topic by doing a close analysis of Nokia’s severe strategic challenges between 2007 and 2013. As part of this research, they conducted 120 interviews, including nine with board members and 19 with top managers. They found that while emotions are often dismissed as the “soft stuff,” they have profound effects on strategy. To avoid emotions having a negative effect on strategic decision-making, managers can do three things. First, increase trust by setting clear, and healthy,…
