Risks from the marketplace
Broader market risks are still taking shape, and many are largely outside of organizations’ control, including regulatory risk, infrastructure resilience, third-party risk, and others. Some leading risks include:
Regulatory uncertainties. According to Deloitte’s fourth quarter State of Generative AI in the Enterprise report, being able to comply with regulations is the biggest concern reported by organizations surveyed. These can span global and regional regulations that govern what’s possible and dictate the use of data, security and privacy considerations integral to managing gen AI risks. For instance, in the United States, the 2023 executive order 14110 on “Safe, Secure, and Trustworthy Development and Use of Artificial Intelligence” included a provision that directed federal agencies to impose reporting requirements on entities developing, acquiring, or possessing advanced AI models or computing clusters.38 However, in 2025, the new administration issued subsequent executive orders that rescinded order 14110 and directed federal agencies to review existing AI policies and roll back any rules that may hinder AI innovation.39 As…
