Generative artificial intelligence (AI) has become widely popular, but its adoption by businesses comes with a degree of ethical risk. Organizations must prioritize the responsible use of generative AI by ensuring it is accurate, safe, honest, empowering, and sustainable. Organizations need to be mindful of the ethical implications and take necessary steps to reduce risks. Specifically, they need to: use zero or first party data, keep data fresh and well labeled, ensure there’s a human in the loop, test and re-test, and get feedback.
Corporate leaders,…
