![Ticketmaster's notorious 'TradeDesk,' outed as a scalper-friendly platform.](https://www.digitalmusicnews.com/wp-content/uploads/2018/09/trade_desk_ticketmaster.jpg)
Ticketmaster’s notorious ‘TradeDesk,’ outed as a scalper-friendly platform.
Yesterday, we reported on an undercover investigation that revealed that Ticketmaster had its own underground ticket-scalping operation. Now, the company is responding.
A representative was caught on film pitching a reseller service called TradeDesk and admitted that Ticketmaster does not check for bot accounts. In fact, they’re openly allowing multiple scalper accounts, and keeping a piece of the upside. Resellers using the TradeDesk platform allow Ticketmaster to double-dip on fees.
One music industry veteran called the incident a “public relations nightmare” for the company. Early this morning, Ticketmaster issued a statement responding to the allegations.
“It is categorically untrue that Ticketmaster has any program in place to enable resellers to acquire large volumes of tickets at the expense of consumers. Ticketmaster’s Seller Code of Conduct specifically prohibits resellers from purchasing tickets that exceed the posted ticket limit for an event. In addition, our policy also prohibits the creation of fictitious user accounts for the purpose of circumventing ticket limit…