Because they’re smaller than large companies and less encumbered by bureaucracy, midsize companies have an opportunity to take advantage of the market changes that will persist post-Covid (some permanently). The ones that delay risk permanently losing their market position. Big companies can inadvertently stymie innovation, whereas midsize firms have an ideal mix of sufficient financial strength, diverse customer bases, and nimbleness.
To be successful in a changed landscape, midsize companies must harness those advantages and commit to these three capabilities:
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