Should all of your digital operations be located in one central location or do you need a local digital operations outpost in every country your company works in? For international firms, this is a critical decision, and each company has their own set of caveats: ownership structure, customer base, and the demands of local regulation all shape this decision. Looking at 50 firms, the authors identify five factors that companies should consider. First, economies of skill suggest that, when possible, you should try and centralize everything digital. But there are three meaningful…
