Over the past decade, organizations worldwide have relied more and more on cloud-based technologies. From small companies to international corporations — businesses from all walks of life have been enjoying the benefits cloud platforms offer. This trend is here to stay, as predictions show that cloud-based solutions will continue being an integral part of the operations of businesses worldwide. According to the CompTIA IT Industry Outlook 2021, companies rank cloud computing second, only behind networking, as a critical area of IT infrastructure. It is no wonder since this technology approach promises a lot in terms of convenience, process optimization, flexibility, and scalability.
While hosting an expertly developed, in-house CRM or marketing automation software platform can be a great way to go, cloud-based platforms still have a lot of benefits to offer. You can migrate your CRM platform to the cloud or purchase a software as a service (SaaS) product. However, there are some valid questions surrounding cloud technology and the amount of risk involved. Indeed, many organizations have been hesitant to fully embrace the cloud because of concerns…
